Mobile Optimization Mistakes Which Can Lead To Loss Of Sale

It is now a time to optimize the mobile performance of mobile usability audit with Google preferring mobile-friendly sites in search rankings. The needs of mobile users can be fulfilled by optimizing the site on all devices and screen sizes and keep all the usability issues away from site experience.There are 6 potential issues as per Google Webmaster’s mobile usability help page that could cause the poor behavior of a site on mobile devices. It is important to understand and fix them as well. 

1.   Flash Usage:

Many of the mobile browsers do not provide flash usage, as a result users won’t gain access to flash based content. You need to convert your content to HTML5 if you receive this error message in order to go parallel with the updated mobile-friendly standards.

2.   Viewport not configured:

Viewport is indicated in meta view port to access web in various mobile screens. This will adjust the content as the screen sizes so that they can fit in, no matter the device be a mobile, tablet or computer. Use a responsive device to examine your viewport. 

3.   Fixed-width viewport:

When the page is not so mobile-friendly, this is used to make it fit the mobile screens. The fix on some pages is just temporary and so a responsive design must be put in practice instead. 

4.   The content, not sized to viewport:

It is much recommended to use optimum width and position and images with proper scale to avoid the error messages that may come up if horizontal scrolling is required to access content on the page. 

5.   Small font size:

Font size of 16 CSS is recommended by Google to make content easily viewable to keep users away from the pinch-and-zoom action.

6.   Touch elements too close:

The buttons and the links on your page must be easily tapable by placing them a bit far away from each other to prevent accidental clicks on other links by the users. 48 CSS is the Google recommended size of the main tap targets. 

How to perform a Mobile Usability Audit 

Any potential issue that hinders the user experience needs to be identified in case of mobile usability audit.

There are 2 methods of providing for analyzing the mobile-usability of their sites. 

1.   Google’s Mobile-Friendly Test Tool 

This tool examines a page whether it is mobile-friendly or not. This rates the page on the basis of factors like if it is mobile-friendly or not, potential issues, overview of the pageviews by Googlebot. 

2.   Access The Mobile Usability Report in Google Webmaster Tools 

Google Webmaster Tools make the site analyzing process easier. You need to log into your GWT account, go through the Mobile Usability under Search Traffic. Any issues formed will be identified in Mobile Usability Report. Warnings will disappear once the issues are fixed as per the Google recommendations.

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